Privacy Policy

1. Who we are

LMS White provides a white-label learning management system with web portals, Android and iOS apps, admissions CRM, live classes and related education business tools. For privacy questions, contact us at support@lmswhite.com.

2. Information we collect

2.1 Information you provide

We may collect information you submit through our website or product, including:

• Name, business name, email address, phone number and country
• Demo or sales enquiry details and message content
• Account, billing and organisation details when you become a customer
• Support requests and related correspondence

2.2 Information collected automatically

When you visit our website or use the platform, we may automatically collect:

• Device, browser and operating system information
• IP address, approximate location and referral source
• Pages viewed, links clicked and session activity
• Cookies and similar technologies used for analytics and site performance

2.3 Customer platform data

If you are an education business using LMS White, you may upload or process learner, instructor, lead and course data inside your branded environment. In that case, you are typically the data controller for that content, and we process it as a service provider to deliver the platform.

All data you store in your LMS White environment belongs to you. We do not claim ownership of your learner, course, business or content data, and we will not take, sell or share that data for our own purposes. Your data is kept secure within the platform and is used only to provide and support the service you have contracted.

3. How we use information

We use personal information to:

• Respond to demos, sales enquiries and support requests
• Provide, operate, secure and improve the LMS White platform
• Create and manage customer accounts and subscriptions
• Send service, billing and product-related communications
• Analyse website and product usage to improve performance and features
• Comply with legal obligations and enforce our agreements

4. How we share information

We do not sell personal information. We may share information with:

• Service providers who help us host, analyse, communicate or process payments — for example, Google Cloud and similar infrastructure or delivery partners
• Professional advisers where reasonably required
• Authorities when required by law or to protect rights, safety and security
• A successor entity in connection with a merger, acquisition or asset transfer

Customer platform data is shared only as needed to operate the service for that customer, or as instructed by the customer.

5. Cookies and analytics

Our website may use cookies and similar technologies to remember preferences, understand traffic and improve the experience. You can control cookies through your browser settings. Disabling cookies may affect some site features.

6. Data retention

We retain personal information only as long as needed for the purposes described in this policy, including to provide services, resolve disputes, meet legal requirements and maintain business records. Retention periods may vary depending on the type of data and our relationship with you.

7. Security

We use administrative, technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse or alteration. As part of our resilience approach, a backup copy of your environment may be taken at installation and maintained thereafter so that data can be restored if systemic failures occur. You are responsible for keeping account credentials confidential: do not share login details with anyone else or publish them publicly. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8. International transfers

LMS White may process information in countries other than where you are located. Where we do so, we take steps intended to ensure an appropriate level of protection consistent with this policy and applicable law.

9. Your rights

Depending on your location, you may have rights to:

• Access, correct or delete personal information we hold about you
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Request a copy of information in a portable format

To exercise these rights, email support@lmswhite.com. We may need to verify your identity before responding.

10. Children’s privacy

Our marketing website is intended for education businesses and adults evaluating the platform. We do not knowingly collect personal information from children through this website. Customer platforms may serve learners of different ages under the customer’s own policies and responsibilities.

11. Third-party links

Our website may link to third-party sites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their policies before providing personal information.

12. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will change when we do. Continued use of the website or services after an update means you acknowledge the revised policy.

13. Contact us

For privacy-related questions or requests, contact LMS White at support@lmswhite.com or through our Contact page.